Creating Value in Media
汉语

Market Intelligence

"Why Market Intelligence?
You Can’t Run Your Business Without It."
John Graatz, IDC

In a market with increasing competition, TIMES enterprises frequently face handling multiple and complex business requirements e.g.:

  • Achieving relevant sales increases while simultaneously reducing sales costs,
  • Acquiring new customers at clearly reduced customer acquisition costs,
  • Increasing product profitability while simultaneously offering product discounts,
  • Developing new business models to compensate for decreasing revenue in core businesses, and
  • Setting up personalized customer relationships after formerly addressing mass markets.

Market Intelligence Services

Customized Research

  • Market Potential
  • Competition
  • Best Practices
  • Target Screening
  • Technology
  • Feasibilty

Market Models

  • Definition of relevant market segments
  • Derivation of relevant input sources
  • Consolidation of assumptions
  • Calculation and revision
  • Periodically Updates

Benchmarking

  • Select benchmark aspect
  • Identify potential target companies
  • Identify data sources
  • Determine the gap
  • Recommendations to close the gap

Peer Group Analysis

  • Creation of custom peer groups
  • Analysis of custom peer groups
  • Recommendations to create "Above Peer Group" value

In this dynamically changing market environment, TIMES investors face the challenge of identifying and evaluating attractive investment targets as well as sketching the most efficient structure of the financial deal.

Therefore, the availability of the “right” information and recommendations at the “right” time is essential in the struggle for the best market positions.

Skillnet’s market intelligence is specialized on supplying this information and these recommendations.

Compared to the competition of market research companies and investment bank analysts, Skillnet market intelligence offers the following unique selling points:

1. Infopretation Approach:

The Infopretation Approach combines an intensive matching of the research (information) with our expert experience (interpretation) based on Skillnet’s approximate 1,000 TIMES projects. We provide added value in the identification and analysis of the client-relevant information from various, often contradictory research sources. On this basis, customized recommendations are deduced in order to maximize company value.

2. On-demand Intelligence:

Depending on customized requirements (scope, timing, type of analysis), we supply desired results "on-demand": from the "desk opinion" within 24 hours and "business review" driven assessments within one week up to customer-specific analysis of market potential, competition, best practices as well as benchmarking studies, accomplished in only a couple of weeks.

3. Skillnet Knowledge Base Coverage:

The respective team expertise based on 300 due diligence proceedings for TIMES business models and more than 1,000 TIMES projects as well as the access to comprehensive desk research and 8,000 TIMES industry experts is the foundation for Skillnet’s knowledge base.

4. What’s Next in TIMES Expertise

Through continuous evaluation and development of superior business models, technologies, and products for TIMES enterprises, innovators, and financial investors in over 150 projects per year as well as the continuous monitoring of key trends in national and international TIMES markets, we can rely upon unique expertise regarding future market and technology developments.

5. TIMES in China Expertise

Via continuous monitoring and analysis of the TIMES markets in China by our research unit located at our Shanghai subsidiary, Skillnet possesses unique knowledge about these dynamically developing markets, confirmed by a number of experts. This expertise is consolidated in our “TIMES in China” market reports.

6. Privacy and Neutrality

Since the company belongs 100% to its employees, conflicts of interest that frequently arise with listed competitors and their need to periodically publish their own data are avoided. Experience from more than 1,000 projects is implemented for the verification of information. Company-specific information is, of course, protected.

ARPU, Web 2.0, Advertising, Social Media, Gambling, Peer Group, What's Next?, Gaming, Research, Market Potential, Benchmarking, Communities, Social Networks, E-Commerce, Competition, Best Practice, Comparison Shopping, Mobile TV, Marketing, IPTV, Diversification, Performance, Performance Marketing, Partnering, Market Model, Affiliate Marketing, Mobile Internet, Study


October 2008: To navigate the rough seas ahead, we created 'SWOPP', the Skillnet WashOut Preparation Package. If you want to learn more about SWOPP, please do not hesitate to contact us.

Corinna Alexandra Drube
Director
"We continually analyze the TIMES results of international researchers and investment banks. Many analysts are personally known to us. While the respective staff on the client side is often subject to change, Skillnet reliably delivers the desired client-specific quality."
Email us for more info:
MI@skillnet.com

Related News

18th of December, 2008

Analysis of market potentials in online and mobile advertising for new entrants

3rd of December, 2008

European media player starts Skillnet's SWOPP program for IT outsourcing.

4th of September, 2008

Skillnet wins benchmarking project for a well established special service internet company.

Selected Skillnet Clients

Bertelsmann, Dresdner Kleinwort Wasserstein, E-Plus, EDS, Founder, Holtzbrinck, Holtzbrinck eLAB, Publicis, Sybase, Süddeutscher Verlag, T-Systems, UFIDA