The Skillnet media segment is characterized by renowned companies in the areas of

• content creation
• holding of intellectual property rights
• content production
• broadcasting
• post production
• publishing

seeking to extend their footprint in the digital arena. Furthermore, it encompasses hybrid firms, which, for example, provide integrated TV/internet or as the case may be iTV/IPTV/web TV services.

Sources: WilkofskyGruenAssociates 2007, Skillnet MI, 2008

Selected key trends we see:

Growth through increasing globalization

Increasing globalization of the industry will be an important source for growth in the media sector. About 15 countries in the world will see double-digit growth rate through the next years, while the rest of the world will grow at a modest CAGR 0f approx. 5%.

Cannibalization of traditional media

Online marketing and advertising spending are still gaining on traditional media and cannibalize its advertising revenue, especially in lead generation. Traditional media players urgently need to diversify into new business models and/or markets.

The net-generation and social media

Demand of the net-generation to access content independent from device, time or location will further push media players to provide and monetize their content across multiple channels.

Broadband boom

With increasing broadband worldwide broadband and mbbile penetration the internet and the mobile phone will be primary distribution channels for content.

Empowerment of the users

User participation and user generated content rival with traditonally produced content.

Disruption of established business models

Online availability  (for free or ad-supported) of TV content is one of several reasons for the disruption of traditional business models. Traditional media players seek to set-up personalized customer relationships.